📲 GET PAYMENT PLAN & AVAILABILITY — WhatsApp +92 313 0001189 Ahmad Yousaf, CEO — Invenza Group | Official Strategic Partner — Icon Avenue by Athar Associates | invenzagroup.com
Project Overview — Icon Avenue
Icon Avenue is Athar Associates’ flagship commercial project on Pine Avenue Road, featuring premium showrooms, corporate offices, and co-working spaces. With possession in just 1 year and a 2.5-year payment plan, it offers a fast and accessible investment opportunity in one of Lahore’s fastest-growing commercial locations.
Project
Icon Avenue
Developer
Athar Associates — 30+ projects delivered, 680+ investors served
Location
Main Pine Avenue Road, Lahore
Project Type
Pure commercial — Premium Showrooms, Corporate Offices, Co-Working Spaces
Land
3+ Kanal | Total Floors: Lower Ground + Upper Ground + Mezzanine + 2nd–9th + 10th Rooftop
Invenza Group | +92 313 0001189 | invenzagroup.com
Unit Types & Pricing
Icon Avenue offers three distinct commercial opportunities: triple-height showrooms across the Lower Ground, Upper Ground, and Mezzanine levels, corporate offices from the 2nd to 9th floors with 12 units per floor, and co-working spaces starting from just PKR 1.7 million. Whether you’re building a brand, growing a business, or making your first investment, there’s a space designed for your goals.
📲 GET PAYMENT PLAN & AVAILABILITY — WhatsApp +92 313 0001189 Ahmad Yousaf, CEO — Invenza Group | Official Strategic Partner — Icon Avenue by Athar Associates | invenzagroup.com
Premium Showroom Inventory — All 7 Units
Each showroom spans three levels (Lower Ground + Upper Ground + Mezzanine) as a single combined unit, giving tenants a triple-height, brand-visible commercial presence that single-floor shops cannot match. The saleable area breakdown below is sourced directly from Athar Associates’ official floor plan. Contact Invenza Group for the most current pricing and availability status.
NOTE: Two rate cards exist — PKR 50,000/sqft (showroom plan) and PKR 55,000/sqft (commercial outlets). Contact Invenza Group for the applicable rate for your preferred unit, +92 313 0001189 .
Co-Working Space — Payment Plan
Co-working spaces are the most accessible entry point at Icon Avenue with a total price of PKR 1,700,000 per space. The 2.5-year payment plan makes ownership achievable at PKR 17,000 per month — the lowest monthly commitment in the project.
Component
Booking (10%)
Confirmation (10%)
5 Balloon Payments (each)
25 Monthly (each)
Co-Working Space
PKR 170,000
PKR 170,000
PKR 119,000
PKR 17,000
Total Price
PKR 1,700,000
At Completion (20%)
PKR 340,000
Possession
1 Year from booking
📲 GET PAYMENT PLAN & AVAILABILITY — WhatsApp +92 313 0001189 Ahmad Yousaf, CEO — Invenza Group | Official Strategic Partner — Icon Avenue by Athar Associates | invenzagroup.com
Payment Plan — 2.5-Year Structure (All Units)
All Icon Avenue units follow the same 2.5-year payment plan structure. With booking at just 10% and monthly instalments spread over 25 months, investors can secure a commercial unit at Pine Avenue without committing a large lump sum upfront. Possession is confirmed within 1 year — meaning income potential begins before the payment plan is even complete.
Payment Stage
Details
Booking
10% of total price
Confirmation (after 2 months)
10% of total price
25 Monthly Instalments
Equal monthly payments over 25 months — varies by unit (Co-working: PKR 17,000/month)
5 Half-Yearly Balloon Payments
Larger lump sum payments every 6 months as per developer schedule
At Completion
20% of total price on possession
Possession
1 Year from booking date
📲 Get your unit-specific payment schedule — WhatsApp +92 313 0001189 | invenzagroup.com
How to Book — Step-by-Step
Invenza Group manages the complete booking process on your behalf at no consultancy fee.
Contact Invenza Group — WhatsApp Ahmad Yousaf at +92 313 0001189. Share your budget, preferred unit type, and business or investment goal.
Free Consultation — Invenza advises on showroom size, floor selection, and rate card (50,000 vs 55,000/sqft) based on your specific profile.
Unit & Price Lock — Confirm your unit number and price. Invenza verifies availability directly with Athar Associates.
Submit Booking Form + CNIC — Complete the official booking form with a valid CNIC copy. Overseas investors use NICOP.
Pay Booking Amount (10%) — Paid directly to Athar Associates’ official account. No payment goes through Invenza.
Receive Allotment Letter — Athar Associates issues your official allotment letter. Invenza follows up to ensure timely issuance.
Payment Plan Activates — Your 2.5-year schedule begins. Invenza tracks instalments and notifies you before each due date.
OVERSEAS INVESTORS: Full remote booking supported — digital documentation, NICOP processing, and payment coordination from anywhere in the world.
📲 GET PAYMENT PLAN & AVAILABILITY — WhatsApp +92 313 0001189 Ahmad Yousaf, CEO — Invenza Group | Official Strategic Partner — Icon Avenue by Athar Associates | invenzagroup.com
Building Floor Layout — Icon Avenue Vertical Zoning
Icon Avenue uses dedicated floor zoning to separate each commercial category. The lower three levels form an uninterrupted triple-height showroom zone visible from Pine Avenue. Upper floors transition to corporate offices, creating a complete business ecosystem from ground level to the rooftop.
Floor
Use
Key Data
Lower Ground
Premium Showrooms
7 showrooms | 8,401 sqft saleable — largest floor per showroom, maximum ground-level presence
Upper Ground
Premium Showrooms + Parking
7 showrooms | 6,893 sqft saleable | 30-ft wide parking | 19 car spaces | Green Belt access
12 offices per floor | 6,392 sqft saleable per floor | 84+ offices total
10th Floor
Rooftop / Dining Hall
9,647 sqft covered — rooftop restaurant and dining zone driving daily footfall
Developer — Athar Associates
Athar Associates is a Lahore-based commercial developer with a portfolio that spans 30+ completed projects and 680+ investors served. The developer’s focus is exclusively on commercial real estate offices, showrooms, and mixed-use business destinations. Icon Avenue is their most ambitious project to date, positioned on Pine Avenue to capitalise on Lahore’s emerging CBD-2 commercial corridor.
30+ completed projects — verifiable delivery record across commercial developments in Lahore.
680+ satisfied investors and business owners — track record of completed handovers and active commercial communities.
98% success rate — as stated on the developer’s official platform.
Commercial-only focus — unlike residential-first developers entering commercial, Athar Associates has built its entire business around commercial real estate — offices, showrooms, and business spaces.
Location — Pine Avenue Road, Lahore
Icon Avenue is strategically located on Pine Avenue, one of Lahore’s most active new commercial corridors. Surrounded by premium residential communities, educational institutions, and major road arteries, the location offers the connectivity and catchment that commercial tenants require. Pine Avenue is emerging as Lahore’s CBD-2, a secondary central business district serving the city’s growing southern zone.
Destination
Distance / Time
Ring Road Lahore
1 minute
DHA Lahore
10 minutes
M2 Motorway (Lahore–Islamabad)
10 minutes
Thokar Niaz Baig
10 minutes
Lahore International Airport
13 minutes
Ferozpur Road
15 minutes
CONNECTIVITY NOTE: With Ring Road 1 minute away, Icon Avenue is accessible from DHA, Bahria Town, and central Lahore in under 15 minutes. For commercial tenants, this is the accessibility benchmark that determines footfall and staff commute viability.
Why Invest in Icon Avenue?
Pine Avenue is quickly becoming one of Lahore’s most active commercial destinations, connecting businesses to the city’s most important residential and transport networks.
• Ring Road at your doorstep, with DHA, Motorway, and Airport all within 15 minutes • Triple-height showrooms across the Lower Ground, Upper Ground, and Mezzanine levels for unmatched brand visibility • A format preferred by leading retailers, banks, and franchise operators • Possession in just 1 year with a 2.5-year payment plan • Start earning rental returns sooner than most projects on the market
Invenza Group’s Verdict: Icon Avenue combines a credible developer, a fast-growing commercial corridor, triple-height showrooms that attract premium tenants, and a 1-year possession window that few Lahore commercial projects can match. For investors and business owners targeting Pine Avenue, this is the most complete commercial project currently available on the corridor.
📲 GET PAYMENT PLAN & AVAILABILITY — WhatsApp +92 313 0001189 Ahmad Yousaf, CEO — Invenza Group | Official Strategic Partner — Icon Avenue by Athar Associates | invenzagroup.com
Who Should Invest or Lease at Icon Avenue?
Profile
Best Unit
Why
First-Time Commercial Investor
Co-Working Space
PKR 1.7M total price, PKR 17,000/month instalment — lowest entry in the project with immediate rental demand from freelancers and startups.
Retail Brand / Franchise
Showroom SH-1 or SH-2
Triple-height brand presence at Pine Avenue’s primary commercial address. DHA, Ring Road, Airport catchment for consumer retail.
Corporate Business Owner
Corporate Office (2nd–9th floor)
Prestigious Pine Avenue address, smart layouts, professional environment — own your office instead of renting.
Commercial Investor
Showroom SH-4 to SH-7
Larger floor plates attract national anchor tenants — banks, showrooms, flagship stores. Highest rental yield per sqft on premium triple-height format.
Overseas Pakistani
Co-Working or Office
Remote booking available. Tenant management handled post-possession. PKR-denominated asset with strong rental demand from local corporate market.
Portfolio Investor
Mixed: 1 showroom + 1 office
Combine high-yield showroom (brand tenant) with office (stable long-term corporate tenant) — two income streams, one project.
Why Book Through Invenza Group?
Invenza Group is Icon Avenue’s official sales partner, confirmed on all Athar Associates payment plan materials. This means direct access to developer pricing, reserved inventory, and zero consultancy fees.
Official Sales Partner status — Invenza is listed on every Icon Avenue payment plan document. You get developer pricing, not reseller rates.
No consultancy fee — Invenza earns from the developer. You pay nothing extra for expert guidance or booking support.
CEO-level attention — Ahmad Yousaf handles commercial investment advisory personally, no junior staff, no call centre.
15+ active projects to compare — If Icon Avenue doesn’t fit your budget or goal, Invenza can compare it with Madina Mall & Residency, Faletti’s Ayubia, Hawthorn Wyndham, and others in the same conversation.
Lahore-based office — 59 Central Commercial, Bahria Orchard, for documentation, site visits, and in-person meetings.
Overseas investor support — Full remote booking, digital documentation, NICOP processing, payment coordination from anywhere in the world.
📲 GET PAYMENT PLAN & AVAILABILITY — WhatsApp +92 313 0001189 Ahmad Yousaf, CEO — Invenza Group | Official Strategic Partner — Icon Avenue by Athar Associates | invenzagroup.com
After-Sale Services
Invenza’s relationship does not end at booking. From payment tracking through to resale, we manage your commercial investment throughout its lifecycle.
Payment schedule management — Invenza tracks every upcoming instalment and balloon payment and notifies you in advance. You will never miss a due date.
Allotment & documentation — Manages your allotment letter, NOC applications, transfer papers, and all Athar Associates correspondence on your behalf.
Tenant sourcing advisory — When your unit is ready, Invenza advises on market rental rates, tenant profiles, and lease structures appropriate for your showroom or office.
Resale advisory — When you are ready to exit, Invenza markets your unit, qualifies buyers, and manages the resale process.
Portfolio expansion guidance — As your investment matures, Invenza advises on when to add a second unit, upgrade to a larger showroom, or diversify across projects.
Developer liaison — Any issue post-booking, construction update, possession timeline, complaint, Invenza is your direct escalation point with Athar Associates.
Invenza Group is not a transaction-based agency. The booking is where the relationship starts, not where it ends.
📲 GET PAYMENT PLAN & AVAILABILITY — WhatsApp +92 313 0001189 Ahmad Yousaf, CEO — Invenza Group | Official Strategic Partner — Icon Avenue by Athar Associates | invenzagroup.com
Frequently Asked Questions — Icon Avenue
Q: What is Icon Avenue and who is the developer?
Icon Avenue is a pure commercial project by Athar Associates, located on Main Pine Avenue Road, Lahore. It offers triple-height premium showrooms (spanning Lower Ground, Upper Ground, and Mezzanine), corporate offices (2nd–9th floor), and co-working spaces. The developer has 30+ completed projects and 680+ investors in their portfolio. Booking is open with possession in 1 year.
Q: What is the price of showrooms at Icon Avenue?
Showrooms are priced from PKR 50,000 per sqft (showroom plan) to PKR 55,000 per sqft (commercial outlets). With 7 units ranging from 1,896 to 4,079 total sqft, starting prices range from approximately PKR 9.48 Crore to PKR 22.43 Crore depending on unit size and applicable rate. Contact Invenza Group for the current rate applicable to your preferred unit — WhatsApp +92 313 0001189.
Q: What is a triple-height showroom?
A triple-height showroom at Icon Avenue spans three connected levels, Lower Ground, Upper Ground, and Mezzanine, as a single combined unit. This gives the occupying brand a floor-to-ceiling commercial presence visible from Pine Avenue at three levels simultaneously. For retail brands, banks, and showroom-format businesses, this format commands significantly higher monthly rents than standard single-floor commercial units.
Q: What is the payment plan for Icon Avenue?
All units follow a 2.5-year plan: 10% booking, 10% confirmation after 2 months, 25 monthly instalments, 5 half-yearly balloon payments, and 20% at completion. For co-working spaces, monthly instalments are PKR 17,000. Showroom and office instalments depend on unit size and price. Contact Invenza for your unit-specific schedule.
Q: When is possession at Icon Avenue?
Possession is confirmed within 1 year from booking date. This is one of the fastest delivery timelines for a commercial project on Pine Avenue, most comparable projects in Lahore’s commercial market are 2–3 years away from possession.
Q: What types of offices are available at Icon Avenue?
Corporate offices are located on the 2nd through 9th floors with 12 offices per floor, 84+ offices total. Office sizes range from approximately 539 sqft upward. Pricing is available on request through Invenza Group. Contact Ahmad Yousaf at +92 313 0001189 for current office inventory and pricing.
Q: What is the co-working space investment at Icon Avenue?
Co-working spaces are 250 sqft each with a total price of PKR 1,700,000. The payment plan breaks this into: PKR 170,000 booking, PKR 170,000 confirmation, PKR 17,000 monthly (25 months), PKR 119,000 per balloon payment (5 payments), and PKR 340,000 at completion. It is the most accessible entry point in the project with the lowest monthly commitment.
Q: Why is Pine Avenue a strong commercial investment?
Pine Avenue Road is one of Lahore’s fastest-developing commercial corridors, 1 minute from Ring Road, 10 minutes from DHA, M2 Motorway, and Thokar Niaz Baig. Surrounded by premium residential communities and positioned between DHA and Bahria Town, it serves a high-income catchment with strong commercial rental demand. The area is emerging as Lahore’s CBD-2, and commercial values on the corridor are rising as infrastructure and population density increase.
Other Investment Projects — Invenza Group Portfolio
Invenza Group covers commercial, mixed-use, and hotel suite investment across Lahore and Islamabad.
📲 GET PAYMENT PLAN & AVAILABILITY — WhatsApp +92 313 0001189 Ahmad Yousaf, CEO — Invenza Group | Official Strategic Partner — Icon Avenue by Athar Associates | invenzagroup.com
Ahmad Yousaf — CEO, Invenza Group | Official Strategic Partner — Icon Avenue by Athar Associates All pricing and project data sourced directly from Athar Associates and Invenza Group inventory.
