Etihad Town Phase 1 is the most mature phase of the Etihad Group’s Lahore private housing scheme. It sits on Main Raiwind Road, roughly 4 minutes from Thokar Niaz Baig and 2 minutes from the M-2 Motorway, and it is where the only major built property under active construction in the whole society lives — The Cube by Athar Associates, which anchors Faletti’s Grand Hotel room ownership on its upper floors and commercial shops on its lower floors.
This page covers everything specific to Phase 1: location and access, LDA NOC status, what The Cube is and what it costs, Faletti’s room pricing with the honest story on the return structure, and the four buyer archetypes we see here. All figures are updated and taken from developer brochures held by Invenza Group.
Where Etihad Town Phase 1 is
| Short answer Etihad Town Phase 1 is on Main Raiwind Road, approximately 3.5 kilometres from Thokar Niaz Baig. From Phase 1 it is roughly 2 minutes to the M-2 Motorway, 4 minutes to Thokar Niaz Baig, 12 minutes to Lahore Ring Road, 20 minutes to DHA, and 25 minutes to Lahore Airport. Phase 1 is fully developed, populated and trading, a McDonald’s operates inside the society. |
The Phase 1 catchment matters because it is a lived-in community, not a plan on paper. Daily routines are established, utilities are live, roads are complete, and the natural customer base for commercial retail is already walking the boulevards. For built property like The Cube, this is a different starting line from a greenfield commercial project in a pre-launch phase.
Access from Etihad Town Phase 1
LDA approval and the Phase 1 NOC
| Short answer Etihad Town Phase 1 is LDA-approved. The published NOC reference is LDA/DMP-I/1683. For any booking you should still verify the current approval status on lda.gop.pk and request a verification slip from the LDA One Window Cell at Counter 22. Built property such as The Cube has its own separate building-plan approval. |
Approved society status is a necessary condition for a safe booking, not a sufficient one. For The Cube specifically, confirm the project’s building-plan approval and the completion certificate pathway in addition to the Phase 1 society NOC, our LDA verification guide walks through both checks.
The Cube — what is being built in Phase 1
| Short answer The Cube is an 8-storey mixed-use building by Athar Associates on Main Raiwind Road inside Etihad Town Phase 1. The project covers approximately 36 marla with 1,600 feet of road frontage. It carries approximately 20 commercial shops on the ground and first floors and approximately 100 Faletti’s Grand Hotel rooms on the floors above, operated under the Faletti’s brand. |
1. The verified shop rates
Shop rates at The Cube are published per square foot, with four distinct categories by floor and facing, each of them a materially different product at a materially different price.
| Floor and facing | PKR per sq ft | Sample unit | Entry total |
| Ground floor, front (Main Raiwind view) | ~85,000 | 780 sq ft | PKR 66,300,000 |
| Ground floor, back (Etihad Town view) | ~60,000 | 330 sq ft | PKR 19,800,000 |
| First floor, front (Main Raiwind view) | ~65,000 | 686 sq ft | PKR 44,590,000 |
| First floor, back (Etihad Town view) | ~50,000 | 543 sq ft | PKR 27,150,000 |
The practical rule is simple: a ground-floor front shop is roughly 1.7× a first-floor back shop at the same square footage, and a quarter-size ground-floor back shop at the Etihad view is the entry ticket for the whole commercial product line. PKR 19,800,000 is the lowest written entry for a commercial shop here.
2. Faletti’s Grand Hotel room ownership
Faletti’s rooms at The Cube are priced at PKR 30,000 per square foot. The two most commonly quoted sizes compute to the same rate: a 390-square-foot room is approximately PKR 11,700,000, and a 466-square-foot room is approximately PKR 13,980,000. Rooms are on the upper floors and are operated under the Faletti’s brand.
| Important clarity on the return structure You will see two different descriptions of The Cube’s return arrangement in circulation: one as a stated “10% guaranteed” annual return on a hotel room, the other as a share of the room’s actual revenue. These are materially different products. We advise every buyer to get the exact basis of return — guaranteed amount or revenue share — and the number of years it covers, in writing from the developer, before booking. Our team shares what has been confirmed to us in writing on request. |
Why Phase 1 is the right location for this building
| Short answer A mixed-use building like The Cube depends on three types of footfall: resident daily spend, through-traffic from the Raiwind Road corridor, and overnight hotel demand. Phase 1 has all three already — a built-out resident base, the Main Raiwind frontage, and proximity to a hospitality market that extends to the Motorway and Thokar. |
The corridor’s maturity matters because footfall is already there. Unlike greenfield commercial projects that bet on future population, The Cube opens into a Phase 1 where daily routines are already established, residents already live, and McDonald’s already trades. Lower-floor retail has an existing market from day one of possession.
What to check before you book in Phase 1
- Confirm you are buying in Phase 1 and not a neighbouring phase — “Etihad Town” is a group name. For The Cube, the official address is Main Raiwind Road, Etihad Town Phase 1.
- Verify LDA approval. Society NOC: LDA/DMP-I/1683 for Phase 1. For The Cube, request the separate building-plan approval.
- Request the complete payment plan to the last cell — booking, confirmation, monthly, half-yearly balloons and possession balance all included. Verify the total sums to 100% of the unit price.
- For a Faletti’s room, get the exact return basis in writing — guaranteed amount or revenue share, and the number of years it covers.
- For a commercial shop, confirm the exact floor, facing (front or back), size and unit number against the approved layout.
- Request the authorisation letter — Invenza Group is on the authorised sales partner list for The Cube and the Faletti’s Signature product.
Who should buy in Etihad Town Phase 1
1. The mixed-use branded-residence investor
You want a Lahore foothold in a project with a national hospitality brand attached to it, and you are comfortable with a ticket size in the mid-eight-figures range. Faletti’s rooms at The Cube at PKR 11.7 million to PKR 13.98 million are the direct match. The branded operator carries daily operations and the revenue conversation; you own the room.
2. The commercial-shop investor
You want retail frontage inside an established, populated society with built-in daytime footfall. The Cube’s ground-floor shops at PKR 60,000 to PKR 85,000 per square foot are the Phase 1 play. The entry ticket is PKR 19.8 million for a 330-square-foot Etihad-view ground-floor shop. Compare it against the Ring Road SL3 alternatives before committing.
3. The end-user family wanting a mature society
Phase 1 is already built out. Utilities are live, roads are complete, and daily services are already running — including McDonald’s, groceries, schools and mosques. For a family prioritising move-in-today readiness over price-appreciation potential, Phase 1 is the Etihad Town answer. For long-horizon appreciation, Phase 3 or Phase 4 is the different play.
The overseas Pakistani
Phase 1’s branded Faletti’s rooms suit the overseas buyer looking for a managed income product on top of a Lahore foothold. The operator handles the daily lift; you handle the booking and the written return terms. Our team manages the end-to-end paperwork and arranges representative possession.
Frequently asked questions:
Q. Where exactly is Etihad Town Phase 1?
A. Etihad Town Phase 1 is on Main Raiwind Road, approximately 3.5 kilometres from Thokar Niaz Baig. Access runs ~2 minutes to the M-2 Motorway, ~4 minutes to Thokar Niaz Baig, ~12 minutes to Lahore Ring Road, ~20 minutes to DHA, and ~25 minutes to Lahore Airport.
Q. Is Etihad Town Phase 1 LDA-approved?
A. Yes. The published NOC reference for Phase 1 is LDA/DMP-I/1683. Verify current approval status on lda.gop.pk or at the LDA One Window Cell.
Q. What is being built in Etihad Town Phase 1 in 2026?
A. The flagship built project in Phase 1 is The Cube by Athar Associates on Main Raiwind Road — an 8-storey mixed-use building with approximately 20 commercial shops on the lower floors and approximately 100 Faletti’s Grand Hotel rooms above.
Q. Who is the developer of The Cube at Etihad Town Phase 1?
A. Athar Associates is the developer of The Cube. Athar Associates is also the developer behind Icon Mall & Towers on Bahria Town Ring Road SL3, where the firm anchors a similar hospitality-plus-retail pattern with Royal Swiss International Hotel.
Q. What does a commercial shop at The Cube cost?
A. Shop rates by floor and facing: ground-floor front at ~PKR 85,000 per square foot, ground-floor back at ~PKR 60,000, first-floor front at ~PKR 65,000, and first-floor back at ~PKR 50,000. The entry ticket for a commercial shop is PKR 19,800,000 for a 330-square-foot Etihad-view ground-floor unit.
Q. What does a Faletti’s hotel room at The Cube cost?
A. Faletti’s rooms at The Cube are priced at PKR 30,000 per square foot. A 390-square-foot room is approximately PKR 11,700,000; a 466-square-foot room is approximately PKR 13,980,000. The developer offers a multi-stage payment plan.
Q. Does The Cube offer a guaranteed rental return?
A. You will see two different descriptions of the return structure in circulation — a stated “10% guaranteed” annual return and a share of the room’s actual revenue. These are materially different products. Request the exact basis of return and the number of years it covers in writing before booking.
Q. How large is The Cube?
A. The Cube is an 8-storey mixed-use building on approximately 36 marla of land with 1,600 feet of road frontage along Main Raiwind Road. Commercial shops are on the lower floors; Faletti’s Grand Hotel rooms are on the upper floors.
Q. What is the payment plan for The Cube?
A. The verified structure is 12.5% booking + 12.5% confirmation + 30 monthly instalments (30% of total) + 6 half-yearly instalments (25% of total) + 20% at possession. Total tenure runs approximately three years. Request the full table from our team for your specific unit before booking.
Q. Can I buy The Cube from overseas?
A. Yes. Both commercial shops and Faletti’s rooms accept bookings through authorised sales partners with a signed authority letter and remitted payment. Invenza Group handles end-to-end paperwork, shares construction updates, and arranges representative possession on your behalf.
Q. What amenities exist in Etihad Town Phase 1 today?
A. Phase 1 is fully developed and populated. McDonald’s trades inside the society. Schools, mosques, groceries and daily-services retail are already established. Utilities are live. For built property like The Cube, additional hotel-grade services arrive on possession.
Q. How does Etihad Town Phase 1 compare with Bahria Orchard Phase 4?
A. Both are LDA-approved mid-tier Lahore corridors with active mixed-use projects. Phase 1 is more mature as a lived-in community and anchors around The Cube and Faletti’s. Bahria Orchard Phase 4 is Bahria-brand mid-rise cluster territory with Bahria Sky 2 and Central Mall, and lower-ticket commercial entry starting at PKR 3.15 million.
Talk to Invenza Group
Invenza Group is the authorised sales partner for The Cube and Faletti’s Grand Hotel at Etihad Town Phase 1, as well as the Icon Mall / Royal Swiss cluster on Bahria Town Ring Road SL3, Bahria Sky 2 and Central Mall in Bahria Orchard Phase 4, and Emirates Mall & Residency in Al Kabir Downtown. We share the current developer brochure, the verified payment plan, the LDA and NOC paperwork, and the authorisation letter before you book.
Call: +92 313 0001189 · Visit: invenzagroup.com · Office: 59 Central Commercial, Bahria Orchard, Lahore
