Etihad Town sits on Main Raiwind Road, about three and a half kilometres from Thokar Niaz Baig. Most guides to it will tell you what a plot costs. This one is more interested in what is going up on those plots.
Phase 1 is finished. The roads are laid, people live there, and a McDonald’s has been trading on the main road for a while now. That changes what the opportunity is: the money in a completed society is rarely in the land any more. It is in the buildings. And the most interesting one on Main Raiwind Road right now is The Cube, commercial shops on the lower floors, Faletti’s Grand hotel rooms above. Most of this guide is about that.
Where Invenza Group Fits:
Invenza Group is a Lahore consultancy and we hold live inventory in The Cube. We can tell you what is genuinely available this week, get the developer’s current numbers in writing, and walk you round the site, in person or on video if you are abroad. Our consultancy is free to the buyer.
Where Etihad Town Actually Is
Phase 1 is the one on Main Raiwind Road, roughly 3.5 km from Thokar Niaz Baig. That puts you about five minutes from Thokar and Wapda Town, five from Multan Road, and around ten from Johar Town and DHA Rahbar.
The later phases sit further out along Jia Bagga Road and the Pine Avenue corridor, with access from the Ring Road and Ferozepur Road. They are cheaper and less finished, which is the trade you would expect.
The four phases, plainly
| Phase | Where | What it is |
| Phase 1 | Main Raiwind Road | Fully developed. People living there, commercial trading, mostly resale plots now. This is where The Cube is. |
| Phase 2 | Jia Bagga Road | Well into development, possession available in parts. |
| Phase 3 | Pine Avenue corridor | The largest phase by area. Still developing. |
| Phase 4 | Pine Avenue / Chenab Road | Pre-launch. Earliest entry, longest wait. |
There is also Premier Enclave within the Lahore scheme, plus Etihad Town Sialkot and Etihad Garden in Rahim Yar Khan under the same group.
On approvals
The Lahore phases are LDA approved, and one published NOC reference for Phase 1 is LDA/DMP-I/1683. Status varies by phase and by block, so ask for the reference covering the exact plot or unit you are buying and confirm it with the LDA yourself.
Why the Plot Prices You See Online Disagree
If you search Etihad Town prices you will find three websites quoting three different numbers for the same size plot. That is not all of them being wrong. They are quoting different things.
- A developer payment-plan price — what you pay buying on instalments from the society
- An open-market resale price — what a plot changes hands for between buyers
- A land-only price — before development charges, which are billed separately
Add in block, phase and how stale the page is, and the spread gets wide enough to be useless. The only number worth anything is a dated quote for a specific plot or unit. That is true for plots and it is just as true for a shop or a room.
The Cube — What Is Being Built on Main Raiwind Road
The Cube is a mixed-use building by Athar Associates in Etihad Town Phase 1, on about 36 marla with 1,600 feet of Main Raiwind Road frontage. It runs ground plus six floors.
The split is simple. Commercial shops occupy the ground and first floors. Faletti’s Grand hotel rooms fill the floors above, around a hundred of them, run by the hotel operator rather than by you.
Faletti’s is one of the oldest hospitality names in Pakistan, and the reason this building is worth a paragraph rather than a line is that a hotel brand above the shops changes what the shops are. Retail underneath a working hotel has footfall that does not depend on passing traffic alone.
1. The commercial shops
There are around twenty of them, across the ground and first floors, and they are priced by position rather than by size alone.
That spread is the whole decision in one table. A ground floor front unit costs nearly twice a first floor back unit, and whether it is worth it depends entirely on whether you are buying to let to a retailer or to resell. Retailers pay for frontage. Investors reselling often do better on the cheaper unit.
Retail brands have been named as coming into the building, which matters more than most buyers realise, a shop next to a known anchor lets faster and at a better rent. Ask us for the confirmed tenant list rather than working from what circulates online.
2. The Faletti’s hotel rooms
Rooms have been offered at around PKR 30,000 per square foot, and that rate holds consistently across the sources we checked. What varies is the room category.
Both are the same rate — the difference is size and category. Confirm which category you are actually being sold, in writing, because published descriptions of the room types are not consistent.
How the return works, and the question to ask
The rooms are managed by the hotel operator. You own the room, they run it, and you take a return from it, you are not finding guests or changing sheets, which is the point for anyone buying from another city or another country.
The number to ask about is not the percentage. It is the number of years. A return arrangement that runs for a defined term is a very different asset from one that runs indefinitely, and published descriptions of this arrangement differ. Get the basis and the duration from the developer in writing before you book. We will get it for you.
The payment plan, in full
This runs over about three years and comes in five parts. Short versions of it circulate that leave a piece out, so here it is complete.
- 12.5 percent at booking
- 12.5 percent at confirmation
- Thirty monthly instalments at one percent each
- Six half-yearly payments
- The balance on possession
Added together that reaches exactly 100 percent of the price. If a version you are shown does not, something has been left out, most often the half-yearly payments, which are the ones that surprise people near possession. Add up any schedule you are given before you sign it.
On a room around PKR 14 million, that means roughly 1.75 million at booking, the same again at confirmation, monthly payments near 140,000, and a larger amount every six months on top.
| Get the real numbers for The Cube before you decide anything: We will send you the developer’s current dated payment sheet, the confirmed shop availability by floor and position, and the room categories that are actually left, not what a brochure listed at launch. If you are weighing a shop against a room, we will send both so you can compare properly. WhatsApp Ahmad Yousaf, CEO — +92 313 0001189 |
Why This Location Suits This Building
A hotel and a retail parade both live or die on the same thing: how many people pass, and who they are.
Main Raiwind Road is a through route, not a side street, and Thokar Niaz Baig is three and a half kilometres away, which is the junction that connects the Ring Road, Multan Road and the motorway. That is a lot of movement past a 1,600 foot frontage.
Phase 1 is already lived in. A completed society with residents, a school run and a working McDonald’s has daily demand built in. Retail in a half-empty scheme waits years for that; here it is already happening.
For the hotel rooms, the relevant traffic is different, business visitors coming into Lahore from the motorway side, and families visiting residents. Neither depends on the shops downstairs, which is a useful thing about a building that carries both.
What to Check Before You Book
- Get the NOC or approval reference for the specific building, and confirm it with the LDA rather than accepting a verbal answer
- Add the payment schedule up and confirm it reaches 100 percent, with nothing appearing after possession
- For a room, get the return basis and the number of years it runs, in writing from the developer
- For a shop, get the exact position and floor on the allocation letter — front and back are very different assets at these rates
- Pay into the developer company account only, never to an individual, and keep every receipt in your name
| Ask the question the brochure will not answer For any room at The Cube, the two things that decide whether it is a good buy are the basis of the return and how many years it runs. For any shop, it is the confirmed position and who the neighbouring tenants are. We will get those from the developer in writing. If the answers are not good, you will hear that from us too. WhatsApp +92 313 0001189 — free consultancy, no obligation |
Etihad Town or Bahria Orchard?
These are the two societies most of our buyers weigh against each other, and we sell in both, so here is the honest version.
Bahria Orchard is bigger, busier and further along. Four phases, a large resident population, established commercial with recognised brands trading, and a lot of high-rise activity in Phase 4. It runs under Bahria Town’s own management, which people either value highly or not at all.
Etihad Town Phase 1 is smaller and closer to Thokar. It is fully developed but its commercial story is only starting, which is precisely why entry into a building like The Cube is cheaper here than an equivalent position in a mature Bahria commercial block.
If you want proven footfall today, Bahria Orchard has more of it. If you want to buy into footfall being created, Etihad Town Phase 1 is where that is happening on Raiwind Road.
There is no universal answer. There is an answer for your money and your timeline, and that is a fifteen-minute conversation rather than an article.
Where Invenza Group can Assist:
What we do before you book
- The developer’s current dated payment sheet, not a screenshot from last quarter
- Confirmed availability by floor and position, so you know what is actually left
- The approval reference and the return terms in writing, from the developer
- An honest comparison against projects we do not sell, when that is the right answer
If you are buying from abroad
A good share of Cube buyers are overseas. You can book remotely, pay through banking channels and appoint someone by power of attorney for anything needing a signature. We do live video walkthroughs where you choose what the camera points at, and send construction photographs monthly.
Our separate guide to buying property in Pakistan from abroad covers the whole process — identity documents, Roshan Digital Account, power of attorney, and getting your money out again when you sell.
What it costs you
Nothing. you pay the same published price whether you come through us or walk into the site office.
| Come and see it, or we will bring it to you: We will walk you through The Cube site and the surrounding stretch of Main Raiwind Road so you can judge the footfall yourself rather than taking our word for it. Overseas? The same walkthrough happens live on WhatsApp video. Bring your questions about the return terms. Those are the ones worth asking. WhatsApp Ahmad Yousaf, CEO — +92 313 0001189 |
Frequently Asked Questions
Q1: Where is Etihad Town Lahore?
Etihad Town Phase 1 sits on Main Raiwind Road, roughly three and a half kilometres from Thokar Niaz Baig. Later phases run along Jia Bagga Road and the Pine Avenue corridor. From Phase 1 you are about five minutes from Thokar and Wapda Town and ten from Johar Town.
Q2: Is Etihad Town LDA approved?
The Lahore phases are LDA approved, and one published NOC reference for Phase 1 is LDA/DMP-I/1683. Approval status varies by phase and block, so ask for the reference covering the exact plot or unit you are buying and confirm it with the LDA rather than accepting a verbal answer.
Q3: How many phases does Etihad Town have?
Four in Lahore. Phase 1 on Main Raiwind Road is fully developed, Phase 2 on Jia Bagga Road is well into development with possession available in parts, Phase 3 along the Pine Avenue corridor is the largest, and Phase 4 is at pre-launch stage. There is also Premier Enclave, plus Etihad Town Sialkot and Etihad Garden in Rahim Yar Khan.
Q4: Why do Etihad Town prices differ so much between websites?
Because they are quoting different things. A developer payment-plan price, an open-market resale price, and a land-only price before development charges are three different numbers for the same plot. Add block, phase and how current the page is, and the gap gets wide. Always work from a dated quote for a specific plot.
Q5: What is The Cube in Etihad Town?
A mixed-use building by Athar Associates on Main Raiwind Road in Etihad Town Phase 1. It is ground plus six floors on about 36 marla, with commercial shops on the ground and first floors and Faletti’s Grand hotel rooms on the floors above.
Q6: How much do shops at The Cube cost?
Published rates put ground floor front at around PKR 85,000 per square foot and ground floor back at around 65,000, with first floor front around 65,000 and first floor back around 45,000. Rates move and categories sell out, so ask for the developer’s current dated sheet before comparing anything.
Q7: How much is a Faletti’s room at The Cube?
Rooms have been offered at around PKR 30,000 per square foot. On that basis a 390 square foot room works out near PKR 11.7 million and a 466 square foot room near PKR 13.98 million. Confirm the size, category and current rate in writing, because room categories differ between published sources.
Q8: What is the payment plan at The Cube?
It runs over about three years in five parts: 12.5 percent at booking, 12.5 percent at confirmation, thirty monthly instalments at one percent each, six half-yearly payments, and the balance on possession. Add your own schedule up and make sure it reaches 100 percent of the price, because short summaries of this plan circulate that leave the half-yearly payments out.
Q9: Do you earn rental income from a Faletti’s room?
The rooms are run by the hotel operator rather than by you, and the owner takes a return from how the room performs. The exact basis and, more importantly, how many years it runs for are the two things to get in writing from the developer before you book. We will get that for you.
Q10: Is Etihad Town better than Bahria Orchard?
They suit different buyers. Bahria Orchard is larger, more populated and run under Bahria Town’s own management, with more built commercial and more high-rise activity. Etihad Town Phase 1 is smaller, closer to Thokar, and its commercial story is only starting, which is exactly why entry into a project like The Cube is cheaper there today.
Talk to Invenza Group:
We will show you what is genuinely available at The Cube today, get the numbers and the terms in writing, and tell you honestly whether a shop or a room is the better fit for what you are trying to do.
Ahmad Yousaf, CEO — +92 313 0001189 · 59 Central Commercial, Bahria Orchard, Lahore
| A note on the numbers: Prices, rates and payment structures in this article reflect figures published at the time of writing and are given as a guide, not as an offer. Rates change, categories sell out and plot prices in particular vary by block, by phase and by whether the figure quoted is a developer plan price or an open-market price. Confirm every figure against a current dated sheet from the developer before committing any money, and confirm approval status with the LDA. |
